MONSTER RADIO RX93.1
1. Why “Monster Radio”?
2. Why “RX 93.1”?
3. Who does own RX 93.1?
4. Who runs RX 93.1?
5. Who decides what music gets to be played on the station?
6. What is this “format” thing?
7. So what is RX 93.1’s target audience?
8. What is RX 93.1’s area of coverage?
9. Who are the “air staff”?
10. When did RX 93.1 start (History of RX 93.1)?
11. Does RX 93.1 have any provincial stations?
12. How do I find RX 93.1?
13. No, where do I find RX 93.1?
14. Is the station open to visitors 24 hours?
15. How do I make a request?
16. How do I become an RX dj or newscaster?
17. What makes Monster Radio RX 93.1 different from other stations?
Why “Monster Radio”?
Everyone has a nickname. Ours is “Monster Radio”. We chose “monster” because we’re a pop music station, and we wanted to give listeners an idea of the hugeness, the impact, the appeal of our programming. RX 93.1 gives you the monster hits, the monster events, the monster talent.
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Why “RX 93.1”?
This has something to do with our history. We inherited the call letters “RX” from the station’s former owners, and they chose them to indicate that RX music is “prescription music” – just what the doctor ordered. Rated eXcellent, so to speak. Still holds, doesn’t it?
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Who does own RX 93.1?
DWRX 93.1 Mhz, or Monster Radio RX 93.1, is the Manila radio station of Audiovisual Communicators Incorporated (ACI), a duly registered Filipino broadcasting corporation and a member of the Kapisanan ng Mga Brodkaster ng Pilipinas (KBP), the national broadcasting organization.
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Who runs RX 93.1?
Our President is the suave and good-looking Chito Barreiro. Our Vice-President for Operations and Programming is the suave and good-looking Raffy Barreiro. Our Vice-President for Business Development is the suave and good-looking Antonio Barreiro Jr. Our Vice-President for Finance is the suave and good-looking Butch Jimenez.
(You can tell this was written by employees badly in need of a raise.)
RX 93.1 is basically divided into several departments. Of relevant interest to the listeners are the Production Department, headed by the suave and good-looking Program Director Louie Dizon; the Marketing Department, headed by the aforementioned suave and good-looking President Chito Barreiro; and the Administration Department, headed by the suave and gorgeous Station Manager Divine Pascual.
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Who decides what music gets to be played on the station?
The Program Director, Louie D, in consultation with the “air staff” (that’s the dj’s) and the VP for Operations and Programming, Raffy Barreiro, keeping the station’s format in mind. That’s why you don’t hear certain novelty hits on RX (much to the dismay of certain RX dj’s who shall remain unnamed). You’ll have to turn to a different station for that.
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What is this “format” thing?
Simply put, the format is the style of programming of a particular station. It’s what goes out on the air. In Monster Radio RX 93.1’s case, it’s “CHR” – “contemporary hits radio,” which means we play the current hits, the songs you want to hear – until you don’t want to hear them anymore, or only want to hear them from time to time. This format is geared to a particular audience.
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So what is RX 93.1’s target audience?
Since everyone wants to hear the hits – everyone with a youthful spirit, that is – Monster Radio RX 93.1’s primary audience are listeners from 15 to 30 years of age. We specifically target listeners in the middle-to-upper income bracket (ABC income classes). In other words, RX 93.1’s main audience are upper high school and college students, and young professionals.
Our secondary audience are older listeners from 30 to 40 years of age, and younger listeners from 9 to 15. To service the former – and because great songs just won’t go away - we have “Monster’s Riot” programming on Wednesdays (hits from the Eighties, Nineties, and 2000s), and specials such as “Back to the Eighties”
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What is RX 93.1’s area of coverage?
Generally, the greater Manila area and nearby provinces, though we can be heard from as far north as Baguio to as far south as Quezon. We can also be heard worldwide through live audio streaming on the net.
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Who are the “air staff”?
People authorized by RX 93.1 (and the KBP, meaning they’re legitimate broadcasters) to go on the air regularly. At present, they are (in the order you hear them throughout the day and throughout the week) Chico Garcia, Delamar, Jude Rocha, Gelli, Louie D (Program Director), Christi, Igi Guerrero, Francesca, Rico Robles, Danielle, Hazel, Gino Quillamor, Dr. Love Tom Alvarez, and Raffy Reyes.
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When did RX 93.1 start (History of RX 93.1)?
RX 93.1, under the present management and ownership (Audiovisual Communicators Incorporated), was born on August 23, 1983 (our birthday!). Two days after Ninoy got assassinated, but we had nothing to do with that. Subtract 1983 from the current year, and you get how old we are. But the station had been operating under different call letters before that (see “Why RX 93.1?” above), which means there’s been a 93.1 on Philippine FM radio since the mid-Seventies.
In 1983, the station adopted a pop music format and debuted as “Music City RX 93”, which went to number one in the surveys in the mid-Eighties. A fallen radio tower and changing audience preferences compelled the station to move from its Makati offices to its present location in Ortigas Center in 1987. As “Light Rock RX 93”, the station established light rock programming in the Philippines.
In October 1990, the RX 93.1 searched its soul and reached self-enlightenment, recognizing and accepting its true identity as an energetic, innovative, creative-minded pop station. In a word, “monster.” It became “Monster Radio RX 93”, evolving in a few years’ time to become “The First Creative Pop Station” Monster Radio RX 93.1 (we had to add the .1 because radio tuners had turned digital.) Our current slogan is “Manila’s Hottest” Monster Radio RX 93.1.
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Does RX 93.1 have any provincial stations?
Yes, we do. Monster Radio BT 105.9 (Cebu) and Monster Radio 99.5 (Davao). They are pop music stations pretty much like Monster Radio RX 93.1 Manila, but geared to the tastes and needs of the youthful listeners of their respective locations. In the past decade, they have grown to become some of the most popular stations in the South.
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How do I find RX 93.1?
Duh. Look for 93.1 MHz on your tuner. We’re an FM station, okay, so you won’t find us beside your favorite soap opera station. Not-so-duh. There is an imaginative way to get RX, and that’s through the net. (live audio streaming). Check the front page of our website.
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No, where do I find RX 93.1?
Oh, you mean our location! The station, offices, and transmitter are located at the 17th floor of the Strata 2000 building on F. Ortigas Jr. Road (formerly Emerald Avenue), Strata 2000, Ortigas Center, Pasig City. Don’t park illegally or you get tire-locked. You have to pay P 1,500 to get your car back. They’re very good at that in Ortigas Center.
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Is the station open to visitors 24 hours?
No. Much as we’d like to accommodate Dr. Love’s hordes of female admirers, we have to restrict visiting hours from 9 am to 8 pm, Monday to Saturday. Prizes and tickets may be claimed only during office hours, 9 am to 6 pm, Monday to Friday, and 9 am to 12 noon on Saturday, unless otherwise announced on the air.
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How do I make a request?
The first strategy is to try to get through the Monster Hotline – 631-93-93. (Please do not call the office numbers, should you have them, at ungodly hours to make a request or greeting. Your call will be answered by surly personnel who will give you no quarter.)
Failing that, you can text the Monster Textlines 29761931 [send directly to 29761931] and Text Jock 2299 [for this you have to text RX(space)(your message) and send to 2299.]
You can also get in touch with the dj’s and their respective programs’ Friendster, MySpace, Multiply, Face Book, and YM (Yahoo! Messenger) accounts directly.
Program Yahoo! ID
MORNING RUSH
rxmorningrush@yahoo.com
THE RIDE
rxtheride@yahoo.com
DAILY SURVEY
daily_survey@yahoo.com
JUMPSTART
jumpstart931@yahoo.com
ALL ACCESS
accessrx931@yahoo.com
PLAYTIME
playtimerx931@yahoo.com
AFTER HOURS
tomalvarez93@yahoo.com
CONCERT SERIES
rxconcertseries@yahoo.com
LOVECLINIC
loveclinic@rx931.com
REMIX FRIDAYS
tomalvarez93@yahoo.com
RADIO ONE
radio1_931@yahoo.com
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How do I become an RX dj or newscaster?
Much as we’re very open to new talent, there are only a few openings to go around! (And we’re talking over a period of years.) But, as they say, nothing succeeds like persistence, and if you’ve got it, you’ve got it. Bring your bio-data and demo cassette tape or cd to the station and pray a thousand novenas. We may also opt to give you an on-the-spot recorded audition.
Another route, if you’re a college student, is to join “Radio 1,” our on-air (as well as hands-on training) program devoted to budding student broadcasters. It’s the first pool we dip into when we are in search of substitute dj’s and newscasters. How to join “Radio 1”? You bring your bio-data to the station and get an audition.
Still another route, if you think you’ve got what it takes to become the Next RX DJ, is to join our radio reality show, “Radio Idol,” usually held in the third quarter of the year.
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What makes Monster Radio RX 93.1 different from other stations?
The hottest hits. The finest on-air staff. The highest level of writing and production. Creativity. Passion. Market sensitivity. Best FM Station… We can go on and on about this, but just listen. It’s all there for you to hear. And enjoy.
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